August 18, 2022

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Chris Gayle To Help Jamaica’s Tourism Promotion In Asian Market

[KINGSTON, Jamaica] – Jamaica’s Ministry of Tourism intends to capitalize on the recognition of explosive West Indies and Jamaican opening batsman-turned-reggae-artist Chris Gayle, in making inroads within the huge-but-untapped Asian market.

Jamaica’s Tourism Minister, Hon. Edmund Bartlett, says that Mr. Gayle, being one among solely 4 gamers to have scored two triple centuries in Check cricket, has not solely made a reputation for himself on the world stage however has emerged as an iconic determine and some of the well-known sportsmen all through all of Asia.

West Indies cricketer turned entertainer Chris Gayle

“Chris Gayle is actually an enormous asset to Jamaica and a central determine within the engagement of Asians, notably Indians,” Mr. Bartlett tells JIS Information.

“Once you name his identify in India it’s magic, so no matter vital values he brings to this engagement, nonetheless it could actually improve Jamaica’s presence in that market, that’s one thing we’re not about to cross on,” he says.

“I simply wish to say that Asia is the subsequent frontier for us, and we now have already began working in India, and we now have an agent in India. We might be calling on Chris, as we all know that he’s an icon within the cricket area in that stunning nation,” he provides.

The Tourism Minister says that Asia, together with the Center East, is without doubt one of the newer markets that the Jamaica Vacationer Board (JTB) has been pursuing, including that “we won’t be shy about utilizing a few of our iconic weapons corresponding to Chris Gayle to help with our advertising”.

“It’s one thing we now have at our disposal… one thing that few of our opponents have – world stars with enormous worldwide followings. Chris Gayle’s enterprise into music and the truth that Asia is one among his most important goal markets can solely imply nice issues for our music, tradition, and tourism,” the Minister notes.

The Asian market has been rising exponentially and has taken on renewed curiosity.

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The biggest continent on this planet, with a inhabitants of 4.5 billion individuals, Asia is diversely wealthy in individuals, tradition, and sources.

Over the previous couple of a long time, the Asian economic system has seen fast development, outpacing many western markets and presenting myriad alternatives for buyers to capitalize.

The technological increase, the decline in poverty, and the rise in earnings ranges have made the Asian market enticing.

Mr. Bartlett’s endorsement of Mr. Gayle, who now performs largely 20-20 cricket, comes at a time when the self-styled ‘Universe Boss’ might be a featured act on a compilation album, titled, ‘The Tropical Home Cruises to Jamaica: The Asian Version’.

Chris Gayle and Sean Edwards
Chris Gayle and Sean Edwards

Album Launch

The album, which might be promoted closely in Asia, is about for launch on June 24 and options worldwide acts corresponding to R&B singer Jason Derulo, King Tiger, Alistar, Girl Marga MC, Gentleman, Morgan Heritage, Sashi the Don, rapper Redman and Lauren Hill.

For his half, Mr. Gayle, in a latest interview with reporters on the launch of his new single ‘Gimme Your Love’ says he isn’t solely thrilled to be making the transition from cricket to music however feels the foray into the Asian market is “a win-win” for each himself and Jamaica.

“I’m so excited concerning the new single and to be featured with these nice icons on this equally thrilling new album. It’s true that I’ve a reputation and an enormous following in Asia, having carried out very properly within the Indian Premiere League over time. Not solely will this album be selling our music in Asia however may even be pushing the Jamaican model and which can make it simpler to market our tourism product,” he says.

Tourism Minister, Hon. Edmund Bartlett, is presented with an album by music producer Sean Edwards.
Tourism Minister, Hon. Edmund Bartlett, is introduced with an album by music producer Sean Edwards (R).

Enormous File Gross sales

In the meantime, multi-award-winning producer Sean “Contractor” Edwards, says that Mr. Gayle’s affiliation with the album “will assure” enormous report gross sales within the Asian market. Moreover, it is going to present a “main enhance” for the native tourism trade.

“The album is concentrating on the Asian international locations of India, Pakistan, Bangladesh, Sri Lanka, and Malaysia the place Chris Gayle is mainly idolized as a sports activities icon. We anticipate much more gross sales from this undertaking than another album I’ve launched,” Mr. Edwards factors out.

Along with Gayle, Australia’s Donald Bradman, India’s Virender Sehwag, and fellow West Indian Brian Lara, are the one batsmen within the historical past of Check cricket to have scored greater than two triple centuries.

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