August 10, 2022

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Figment Design Names Advertising and marketing Govt Beverly Nicholson-Doty CEO

[MIAMI] – Veteran tourism advertising government Beverly Nicholson-Doty has been appointed Chief Govt Officer of Figment Design, the Miami-based advertising and promoting company introduced.

“Your entire Figment staff is delighted to welcome Beverly to our group. She brings a wealth of expertise not solely within the Caribbean journey and tourism panorama but additionally in advertising, gross sales and strategic planning,” stated Jeffrey Pankey, Figment’s President. “We look ahead to leveraging her appreciable skills to strengthen the prevailing staff and domesticate new alternatives for the corporate.”

Many years of Expertise

Nicholson-Doty is a former Chair of the Caribbean Tourism Group. She has greater than three many years of government management expertise. Most not too long ago she served as CEO of the Saint Lucia Tourism Authority, the island nation’s premier advertising group. She was chargeable for advancing the Authority’s advertising and vacation spot companies. Along with skillfully main the tourism authority by way of the COVID-19 pandemic, she performed an instrumental position in growing and implementing St. Lucia’s sustainable tourism development technique. She labored carefully with the Board of Administrators to coordinate and direct the nation’s advertising and promotions technique.

Former Commissioner of Tourism for the U.S. Virgin Islands

As Commissioner of Tourism for the U.S. Virgin Islands Division of Tourism from 2007 to 2018, Nicholson-Doty’s achievements included the profitable growth of the Ports of the Virgin Islands idea to model a collaborative effort to raise the Territory’s port services. Because the Territory’s chief advertising officer, she additionally created a strategic plan for positioning the U.S. Virgin Islands as a marquee Caribbean vacation spot. This was finished by way of the implementation of strong advertising initiatives. As well as, she efficiently led the Territory’s tourism restoration from the 2017 back-to-back Class 5 hurricanes. A key part of this profitable effort was deepening relationships with the Territory’s cruise, airline and media companions.

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USVI Lodge & Tourism Affiliation

Nicholson-Doty served because the chief government for the USVI Lodge & Tourism Affiliation for greater than a decade. Her achievements embody launching a extremely profitable cooperative non-public sector advertising initiative.

Beverly Nicholson-Doty

“It’s nice to be becoming a member of a bunch of immensely proficient and passionate professionals, particularly Jeff Pankey, whose imaginative and prescient and creativity have been central to Figment’s success within the market. I’m desirous to strengthen {our relationships} with our rising roster of shoppers as we provide options that transcend what they think about is feasible,” stated Nicholson-Doty.

In her new place, Nicholson-Doty shall be chargeable for advancing Figment’s already sturdy place. Particularly as a state-of-the-art, technologically savvy inventive company. One which bolsters the underside line of shoppers, lots of whom are within the journey, tourism and hospitality sector. “We’re planning to construct on our company’s historic file and tradition of creativity and innovation,” stated the brand new CEO.

At present offering a full spectrum of promoting companies. This consists of branding, technique growth, digital, social media, inventive, media shopping for, internet growth, multimedia and printing companies. Figment excels at taking a holistic strategy to assembly its shoppers’ wants.

Nicholson-Doty is optimistic about directing the corporate’s future and crafting a roadmap to get there. “As Figment continues to develop and evolve, our collective purpose is to construct on our present strengths and create actual, tangible, and lasting affect on this sector. I consider that by consistently pushing the envelope with our digital and artistic capabilities, we shall be profitable in taking our shoppers and our company to the subsequent stage,” she stated.

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