[Basseterre, St. Kitts] – St. Kitts Tourism Authority proclaims the appointment of Mia Lange as Chief Advertising and marketing Officer (CMO). It is a new position on the Tourism Authority, created to additional strengthen the vacation spot’s presence in key worldwide supply markets.
Lange will oversee the strategic course and implementation of all world advertising and branding efforts. As well as, she’s going to handle St. Kitts’ varied worldwide companies. Mia can even lead the on-shore public relations and advertising group in St. Kitts. It will make sure the seamless promotion of the island to residents and residents.
Advertising and marketing Expertise
“Ms. Lange brings greater than twenty years of Caribbean vacation spot messaging and advertising expertise. She has confirmed success in launching key promoting and branding methods that in flip have elevated tourism and tangible financial growth,” stated Nick Menon, Chairman of the Board of Administrators of the St. Kitts Tourism Authority. “Lange has additionally proven by way of key partnerships with companies and outdoors knowledge companions an understanding of building related KPIs and rising ROI over time. We stay up for having Lange on the helm of our world advertising throughout our continued tourism rebound.”
Community within the Caribbean
“Mia Lange’s expertise working inside the Caribbean and actually understanding our audience will permit her to create vacation spot campaigns that can hold St. Kitts top-of-mind amongst vacationers,” added Ellison “Tommy” Thompson, CEO of the St. Kitts Tourism Authority. “Her distinctive insights and method will carry St. Kitts to the forefront as vacationers plan their long-awaited holidays.”
Mia Lange’s Accomplishments
Lange will lean on her data, world expertise, and her ardour for the tourism business and the area to construct model consciousness for the island of St. Kitts. All through her profession, she has labored carefully with locations to create branding and exterior messaging with the intent to extend consciousness amongst key audiences, along with navigating a number of channels together with digital, social and conventional media to drive client engagement.
“I’m wanting to proceed immersing myself within the island, attending to know the folks and experiences whereas embarking on this new problem,” stated Lange. “St. Kitts has a powerful basis and is poised for continued development. I stay up for displaying the world the vacation spot’s distinctive choices.”
Most lately, Ms. Lange served as Govt Director of World Communications for The Bahamas Ministry of Tourism. On this position, she managed the Ministry’s key companies of file, strategic planning, funds administration, and disaster communications. Plus, organizational messaging and management of the Communication groups.
Lange obtained her MBA, with a specialization in advertising and graduated magna cum laude from Lynn College in 2017.
Mia served a number of roles for The Bahamas Ministry of Tourism. Together with Senior Director of World Communications, Senior Supervisor of Promoting and Branding. As well as, Supervisor of Cruise Growth, Gross sales and Advertising and marketing Govt and extra. She labored in The Bahamas, England, Germany, France and the USA. Underneath her management, The Bahamas Ministry of Tourism was awarded various prime vacation spot advertising and public relations awards.